About Me

I graduated with a degree in marketing and was lucky enough that my first job was exactly what I went to school for. I worked in the community outreach department at Children Services, and I found so much fulfillment in that role. I loved helping families and truly felt like I was making a difference. But since it was a temporary position, and with my now-husband living two hours away, I knew it wasn’t my forever job. I also realized I could make an even bigger impact from the outside—where I wouldn’t be held back by the rules and regulations that come with working within the system.

When that position ended, I moved into the corporate world as the internal marketing director for a healthcare IT recruiting company. The work itself was exciting, but certain aspects of the job weren’t good for my mental health or personal growth. Around that same time, I read #GIRLBOSS by Sophia Amoruso, which sparked a growing interest in entrepreneurship.

Not long after, a family opportunity came up: a chance to open a business inside a building my family had purchased. It was a huge leap, but I went for it. I quit my corporate job and took the risk. That’s how The Farm Stand was born—a brick-and-mortar shop selling locally made and raised foods.

But that’s not the end of the story. While running The Farm Stand, I accidentally started a clothing company. (Yes, really!) I had been searching for a baby shower gift but couldn’t find anything that matched my style at a reasonable price point. At the same time, my cousin, who owned the shop next door, needed baby bodysuits for her store’s kids’ section. We figured—why not just make our own?

We started selling the bodysuits in her shop, and soon after, someone approached me and asked if we did wholesale. I said “Yes!” (even though I had no idea how). I went home, bought a Canva template for a wholesale catalog, and figured it out as I went. That little experiment turned into a full-fledged clothing brand: Twine Design, which really took off.

Four years into running both businesses, I found out I was pregnant. I knew I couldn’t do it all, so I decided to make it through the end of the year and then close that chapter. After five wonderful years, I sold The Farm Stand to focus on growing Twine Design full time.

Throughout all of this, I became known as the go-to girl for marketing. Vendors and fellow business owners constantly came to me for advice on social media, content strategy, and marketing in general. Once I was fully focused on Twine, I realized how much I missed working directly with people and helping other business owners.

Around that same time, Twine was going through some big changes. The more the business grew, the more I found myself outsourcing the parts I loved so I could focus on the things I didn’t enjoy as much. That’s when it hit me—I wasn’t passionate about growing Twine anymore. What really lit me up was helping other small business owners with their marketing.

So, I made the ultimate switch. I launched Just Flourish Marketing as a full-time business and scaled Twine back into a side hustle to keep my creativity flowing. Now, I get to help other business owners find clarity, simplify their marketing, and grow their businesses—without the overwhelm.